The content is according me the most important part of any website.
The Internet was designed primarily as a source of information. If your site does not provide the necessary information to its users that it will provide little value to your visitors who surf for information on many subjects. They demand answers or solutions to their problems, needs, wants and wishes. If you are able to provide them with good answers they will come back again
A website is simply a means of communicating any message you want to get across. This message must answer the visitor?s questions or satisfy their needs. To achieve this goal you need a Web site which is rich in content. The content must be relevant to date and well organized and should be written for each page of your Web site and should be written as if you are talking to clients.
Include items such as articles, tips, tutorials things that hold your interest for visitors and encourage them to return to your site again and again.
Update your content weekly as this keeps the site fresh and interesting. Search engines are always looking for the website that provides useful information for their visitors. A horrible site, which is full of information, is almost always better than a site that is fantastic on the eye, but does not have good content.