How to get more out of your Google Adword?
And the answer detach from your keywords!
Do not become attached to your key words. If a key word you have founder a group of key words you have found are receiving numerous impressions but no clicks, delete them and get rid of them.
Getting rid of unwanted impressions will boost the click through rates of your ad, increase the position of your existing key words that are getting clicks, and make you more money.
Some people keep the keyword just because they think they are good or because they are lazy. Well my friend that lazy mouse click can cost you every day a few dollars.