Customer likes to feel safe when they buy stuff, you can make them feel secure and safe if you have some good testimonials to show. They will automatically think if other customers think it is good then it has to be good. The power of using testimonials during different stages of the sales process increases sales when ?real? customers are seen or heard testifying as to how beneficial a product or service has been for them. If you got some good testimonials there are a lot bigger chance that they will actually buy stuff from you. People always like proof from other buyers because if you don?t have proof you will just be another seller and why should they trust you?
People also wants to see long and well written testimonials if you have 50 testimonials that goes like ?good service? then it is better to have 1 long and well written testimonials with honestly in it. For example like this ?The service if the company impressed me greatly they did exactly what they told me they would do and the pulled it of faster then I thought was possible.? You see the difference here you need honest and good testimonials for getting your sales rate up.